We read this valuable article by Christy Frank at SevenFiftyDaily, and it has so many valuable ideas embedded in it. If you own or run a wine bar, or hybrid retail/wine bar - in a smaller city or not - there's a lot of good business advice to be had.
There are a few things that stand out for me. In particular, the use of "wine by the glass" and routine wine tastings to accomplish these goals:
Expose customers to new and interesting wines
Educate customers on different wine flavors
Educate staff on different wine flavors
Build trust with wine customers as an advocate and leader in the wine space
Having a strong and diverse wine by the glass program typically brings a critical business risk to mind. Specifically, a wide offering of by the glass potentially exposes multiple bottles of wine to oxidation and taste degredation. Open bottles of wine, if left untreated, will only taste fresh for a day or two.
You Don't Have to Worry About Wasting Wine!
But...if you properly store and treat these open bottles of wine, you can avoid wine waste and ensure fresh taste for days and weeks at a time. You can confidently expand your wine by the glass offering, while ensuring your customers experience the great taste while the learn about new (and better) wine.
You don't have to spend a ton on a cabinet or bottle top device. You can trial 100% Argon wine preservation in your wine bar / retail location using Silvadore Wine Preserver. Grab a canister today and see how much you can increase your wine revenue!
We know 100% Argon is the best wine preservation method. Both Coravin and Silvadore use 100% Argon to preserve wine. So, which one is the better choice for you to use to preserve wine in your fast paced On Premise environment? Read on...
By using wine preservation, you'll be able to increase wine revenue. Wine preservation as a powerful tool to expand your wine by the glass program. Use wine preservation to increase full bottle wine sales. And a wine preserver is a great marketing and promotional tool. Here's how...