By using wine preservation in your restaurant, wine bar, or tasting room, you'll be able to increase your wine revenue through several different programs. First, you can use wine preservation as a powerful tool to expand your wine by the glass program. Second, you can use wine preservation to increase full bottle wine sales as part of an "upgrade and take home" program. And finally, a wine preserver is a great marketing and promotional tool that can help you shift from managing wine to marketing wine!
Here's how to increase wine revenue from these methods...
The most immediate revenue opportunity that comes from preserving wine on premise comes from your wine by the glass offering. Typically, wine by the glass programs are limited due to concerns about low turnover, with the resulting risks of poor taste and wasted wine. The result is narrow wine by the glass offerings that don't offer customers a wide choice of varieties, brands, or price points to match their tastes or food choices.
When you use a wine preserver for on premise operations, these benefits occur:
Actual Results - Revenue Increase from Expanded Wine by the Glass Program. For a full service major brand hotel property, they implemented argon canister wine preservation across the property. Over a six month evaluation period, this property experienced:
The second area to grow wine revenue by using preservation is in full bottle sales. When combined with a state law compliant take home bag, using a wine preserver like Silvadore gives your wait staff the confidence to sell wine customers better quality or an additional bottle of wine.
Here are four different ways to increase full bottle wine revenue:
Potential Revenue Increase in Full Bottle Sales. By using a wine preserver in your business, you can increase wine revenue from full bottle sales. By simply selling one additional bottle of wine per day, your location can drive a revenue increase well into five figures - or more. See the graph below to estimate the incremental wine revenue from the sale of a single bottle a day, for each of the retail price points.
Silvadore Wine Preserver is non-alcoholic companion product to wine, and therefore opens up all sorts of marketing and promotional opportunities that are not typically available on the wine itself (depending on your state laws).
In addition, Silvadore Wine Preserver is a consumable item with a repeat purchase behavior. For retail stores and establishments with a retail presence, this can be a point of sale revenue enhancer.
With specialty wine shops or grocers, offering a wine preserver gives your sales associates a powerful tool to both increase the average ticket with an add-on item, as well as upsell the wine customer to better quality bottles of wine.
For both retailers and on premise operators, using a wine preserver opens up fun marketing ideas, like featuring Italian Wines on Columbus Day or French Wines on Bastille Day. Same with food pairings - match up a flight of Italian Wines by the glass with an Italian featured dish.
By using a wine preserver and ensuring high quality tasting wine from every pour, you are free to open up your wine list for all sorts of by-the-glass promotions and pairings.
Ready to see how this might work in your establishment? Try using Silvadore Wine Preserver in your business by following "How to Conduct a Trail of Wine Preservation in Your Business."
Sign up for a wholesale account today, or purchase Silvadore from your wine distributor and/or foodservice distributor. With Wholesale pricing, online ordering, order history and order tracking, you're sourcing of Silvadore can be just as easy as preserving the bottles of wine behind your bar!
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