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How to Build a Premium Wine by the Glass Program
Great article published recently by Emily Cappiello over at SevenFiftyDaily titled "How to Build a Premium By-the-Glass Program That Sells."
I like several of the key points Emily makes, including:
- You can increase wine revenue by offering premium wines by the glass
- A broader offering allows guests to explore new and exciting wines
- A key is managing waste to ensure the increase in revenue doesn't lead to increase in waste
- Wine preservation enables all of it, including cabinets, devices, and low cost wine preservation methods
It's an excellent reference article and well worth your time to click over and read it now. Check it out!
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