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Some Good News / Bad News Data on Wine Drinkers
There's a lot to chew on in this article from W/ Blake Gray "Gen-X Back in Wine's Good Books".
The Good News
- Gen-X is being recognized as wine's most important customers. Yeah, baby! That's me...
- Boomers are continuing to enjoy good wine longer than previous generations.
- Millenials, although drinking less wine than previous generations, enjoy better quality wine. At least, those that can afford it.
The Bad News
- Millennials are drinking less wine.
- For how much longer Boomers will continue to enjoy wine is uncertain.
- Large wineries / lower price wines have highly uncertain future growth.
What I Think
The article above offers a lot of data to digest. But one thing is for sure, our marketing messages have to speak more clearly to the Gen-X and Boomer generations. And if my own Gen-X experience is illustrative, then using an argon wine preserver like Silvadore fits perfectly into the lifestyle of enjoying a single glass or two of high quality wine with dinner, or whenever I want, without sacrificing the fresh taste of the open bottle of good quality wine.
Don't use a wine preserver yet? Try Silvadore Wine Preserver and enjoy a fresh tasting glass of wine whenever you want. Enjoy the freedom to buy and enjoy better quality wine.
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