Gen-X is being recognized as wine's most important customers. Yeah, baby! That's me...
Boomers are continuing to enjoy good wine longer than previous generations.
Millenials, although drinking less wine than previous generations, enjoy better quality wine. At least, those that can afford it.
The Bad News
Millennials are drinking less wine.
For how much longer Boomers will continue to enjoy wine is uncertain.
Large wineries / lower price wines have highly uncertain future growth.
What I Think
The article above offers a lot of data to digest. But one thing is for sure, our marketing messages have to speak more clearly to the Gen-X and Boomer generations. And if my own Gen-X experience is illustrative, then using an argon wine preserver like Silvadore fits perfectly into the lifestyle of enjoying a single glass or two of high quality wine with dinner, or whenever I want, without sacrificing the fresh taste of the open bottle of good quality wine.
Don't use a wine preserver yet? Try Silvadore Wine Preserver and enjoy a fresh tasting glass of wine whenever you want. Enjoy the freedom to buy and enjoy better quality wine.
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