The Specialty Food Association (SFA) recently announced in their article "Younger Millennials Prefer to Drink at Home" that millennials prefer to drink wine at home.  You can understand this, right?

If we want to have a nice glass of wine to relax and catch up with our friends, we can do that at home. Especially if the alternative is a bar or restaurant with a poor quality or limited breadth "wine by the glass" offering.

At the same time, as described in the SFA article, millennials are more interested in "unique experiences" and consumers are visiting places that offer something unique more often.

Consider this for a moment....

Create Fun Wine Experiences to attract millennial wine drinkers

What if you expanded yourbar's or restaurant's "wine by the glass" offering, to include fun and interactive wine experiences? Better quality and/or wider selection of wines? How about a "flight of reds" experience that allows customers to experience several red varieties in one visit? A "trip across Argentina" experience with several featured wines from Argentina?

With a proven and economicalwine preservation system (like VineyardFresh Wine Presever), you could help your millennial customers enjoy more and better wine experiences! Contact Silvadore to see how you can expand your wine by the glass offering to grow your establishment's wine revenue!

 


Leave a comment

Comments will be approved before showing up.


Also in Better Wine Experiences for Businesses

Why Do Open Bottles of Wine Go Bad in Your Restaurant?
Why Do Open Bottles of Wine Go Bad in Your Restaurant?

There are three key things that impact the flavor and characteristics of wine. Each contributes to making open bottles of wine behind your bar go bad over time. Learn how to mitigate each, and save your open bottles of wine...
Read More
Financial Discussion of Restaurant Wine Programs
Financial Discussion of Restaurant Wine Programs

Good information on how to assess the financials of your restaurant's wine program. BTG, full bottle, and other considerations to maximize profitability.
Read More
Gary's Thoughts on Increasing Wine Revenue for On Premise Operators
Gary's Thoughts on Increasing Wine Revenue for On Premise Operators

Gary's thoughts on On Premise Wine by the Glass revenue, and how to increase it by using wine preservation to expand choices and eliminate waste.
Read More